“To this city, Cerro Gordo trade is invaluable. What Los Angeles now is, is mainly due to it. It is the cord that binds our present existence. Should it be unfortunately severed, we would inevitably collapse.”
Los Angeles Times, 1869
We are happy to share a unique limited edition collaboration between Roots of Fight and Cerro Gordo Mines, one of the most successful mining towns in the pioneering days of the great American West and one of the key catalysts for the construction of Los Angeles in the late 1800’s.
This is the origin story of Cerro Gordo and the dreamers, seekers, visionaries (and yes gunfighters!) that were called to this small town nestled at 8500 feet in California's Inyo mountain range. It’s a story of those trail blazers who ventured West into an unknown and dangerous new world in search of adventure, fortune, and a new way of life.
Our long time partner and collaborator, Jon Bier and his partner in the Ghost Town, Brent Underwood, are the current owners of Cerro Gordo, breathing in new life with the same gusto and ethos as those pioneers who came before them.
It is bittersweet that as we were planning to announce our collaboration with Jon and Brent the property suffered a devastating fire and it’s iconic American Hotel and Saloon burned to its foundation exactly 149 years to the day after it first opened its doors on June 15, 1871.
We will be donating all proceeds from our ROF X Cerro Gordo collection to the rebuild. You can lend your support for the rebuild efforts by purchasing any of our Cerro Gordo merchandise and/or by making a tax free donation to TKGOFUNDME.
100% of the proceeds will go directly to rebuilding the American Hotel which currently has a tentative opening date of July 4, 2021.
Pablo Flores, a Mexican prospector who - looking for a big score - stumbled across the most bountiful ore reserve in California history. Later, Victor Beaudry and Mortimer Belshaw who founded the Town of Cerro Gordo, came to the desert looking to capitalize on the western rush and the of chance at riches untold...
The tens of thousands of miners who worked backbreaking labor for meager pay, the various entrepreneurs who arrived at the American Hotel, or even Butch Cassidy, who hid out there for a period of time, tucked high up in California’s Inyo Mountain range with nothing but a hope to stake their claim to be part of something new. They were all early adopters, and risk takers from various backgrounds, and social classes who came and worked because they were tired of the status quo, they knew the trek was long, and dreamed that the reward was worth the risk.
Today Cerro Gordo is known as a ghost town, although there are 30 miles of mostly traversable mines and more than 20 intact original buildings filled with relics from the town’s heyday, the new owners have their own vision for the town and in line with our philosophy at Roots of Fight, making their own mark as storytellers with a deep appreciation that they are standing on the shoulders of giants and have an obligation to pay homage to those who came before them.
While the property that was claimed by the fire is irreplaceable, Jon and Brent are in possession of the original blueprints and will be able to rebuild the hotel nearly exactly to the specs of the original structure.