Muhammad Ali
“I am the greatest!”
About — Muhammad Ali
“I am the greatest. I said that even before I knew I was.”
Those words are forever.
When Cassius Clay first called himself the greatest, he was known as the Louisville Lip. When he knew he was the greatest, they called him the “People’s Champion.” And he’ll always been boxing’s great Poet Laureate, the man who shook up the world. Cassius would go on to become Muhammad Ali, the singular most iconic name in sports, and the heavyweight champion of all champions.
History was his witness. He created the greatest rivalry in sports with Joe Frazier. He gave the world color, verve, and rhythm. He revolutionized boxing. He was conviction personified.
Vilified for his beliefs. Crucified for his actions. Galvanizing because of his name. And when all was said and done, he lived up to his own billing as, “The Greatest.”
We have some fresh Cassius Clay gear that just dropped that let’s ’em know -- “I am the greatest!”
Within all of us is a fighter.That is what we celebrate.
Roots of Fight is a high-end lifestyle and apparel brand that doubles as a statement, in which greatness recognizes greatness.
In sports, in music, in the scope of history and against all odds. The fight to be heard. To create change. To make the impossible possible, and to become proof that it can be done.
Within that culture of greatness are the most iconic figures the world has ever known, and it’s our mission to spread that fighting spirit.
