About — David Bowie
“Tomorrow belongs to those who can hear it coming…”
He was an enigma and a revelation. A performer, an expression and an experience all at once, known to millions as one of the most fearlessly creative forces in the history of sound and vision.
He was David Bowie. Re-imaginer of genres. A peerless transformative genius who mastered the art of “otherness” – Fantastical and uncompromisingly authentic, he arrived in a flash of red and blue lightning, embodying the essence of cool with a single word.
BOWIE.
“I wanted to prove the sustaining power of music.”
Inventor of Glam. Galvanizer of fashion. Originator of Plastic Soul. A singular voice that captured the ear of every artist, every misfit, and every human being with a heart, a soul and an open mind.
Bowie was a master of reinvention. Creating and discarding indelible sonic and visual personae from Ziggy Stardust to the Thin White Duke and beyond, he remained steadfast in his refusal to repeat himself. His work in music, film and fashion would incorporate elements of drama, science fiction, fantasy and the avant-garde, as the gravity of his body of work pulled the mainstream to him. Over the course of a half-century he paved the way for artists everywhere to embrace individuality and forever push the limits.
From West Berlin to Broadway. From Space Oddity to Blackstar, and all the galaxies in between, Bowie gave rise to the artist. The individual. The outsider of fantastic dimension.
BOWIE. That one word is forever.
He belongs to the future as much as the past. And Roots of Fight is thrilled to unveil our new Bowie collection, celebrating one of the greatest artists of all time!
Officially licensed by David Bowie.
Shop the Official Collection
David Bowie
Got Questions?
What You Need to Know Before You Throw It On.
Yes. Every piece in this collection is officially licensed by David Bowie. This isn’t just merchandise; it’s a tribute to the "Martian messiah" himself. We work directly with the estate to ensure that every stitch honors the peerless transformative genius of the Starman.
Our gear is designed to be as enduring as the music. We use premium materials like triblend fleece and 100% cotton silhouettes, all printed in the USA. These pieces are built for movement, attitude, and a comfortable vintage feel that captures the essence of cool.
Bowie was a galvanizer of fashion because he saw no boundaries between art forms. He was a master of reinvention, creating indelible visual personae that incorporate drama, science fiction, and the avant-garde. Our collection pays homage to the man who paved the way for misfits everywhere to embrace individuality.
It is a common myth that Bowie had two different colored eyes. In reality, both of his eyes were blue. His "otherworldly" look was caused by a permanently dilated pupil, a condition called anisocoria, resulting from a teenage scrap.
This "flash of red and blue lightning" in his gaze became a signature part of his aesthetic, embodying the essence of cool and the "otherness" he mastered throughout his career.
No. He was born David Robert Jones in London. To avoid being confused with Davy Jones of The Monkees, he reinvented himself as David Bowie in 1967.
This was the first of many transformations for the peerless genius. He chose a name that carried weight, eventually giving life to icons like Ziggy Stardust and the Thin White Duke, proving there were no boundaries to his reinvention.
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