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Last weekend, after much deliberation, we chose to move ahead as planned with our annual Spring Sale and we are overwhelmed by your support. It is a chaotic and uncertain time for all of us and as a small, independent business, we are feeling this acutely and we are grateful for all of your support. As we are all trying to cope with the ever-changing Covid-19 landscape we wanted to try and do our part. This starts with thanking everyone and then extending a sale window for the rest of March.

We also want to take the opportunity to pay forward the kindness we have received and help others who are struggling through the current challenges. So, in addition to the entire site being 20% off until March 31st we have worked with our icon/partners and almost all have agreed to donate their licensing royalties on all of their individual collection sales to the World Health Organization.

Roots Of Fight will be matching these donations to make a total of 20% of all sales. For those few who did not consent, ROF will still be donating 10% of all sales. So, a portion of the revenue from each item we sell throughout the remainder of March will go to those on the frontline of the Covid-19 crisis.

Most of our partners have built their legacies on giving back. We are honoured to have the opportunity to represent them and do our best to live up to their example.

Please stay safe, healthy and take care of one another. Practice social distancing, wash your hands and we will all have done our part to help flatten the curve to help ease the burden on the healthcare system and make it safer for those most at risk.