About — AC/DC
“We rock at dawn on the front line/like a bolt right out of the blue. The sky’s alight with a guitar bite/heads will roll and rock tonight.”
Whenever the riff hits the speakers, the crowd comes to life. The amps quake. Stadiums erupt. The rumble can be felt under your feet. Hands reach for the sky, bodies move, and people worldwide lock in, lick for high-voltage lick.
“I’ve got the blues in my heart and the devil in my fingers!”
From the first time AC/DC took the stage in 1973 in Sydney, there was a movement. A chord had been struck by a bolt of lightning. It resonated all over the world. It rocked the face of civilization and gave it momentum. It reached into bedrooms and electrified the youth. It became the soundtrack to sporting events worldwide and shook live venues to the studs.
AC/DC — this is what the power of rock & roll is all about. A thundering shot of adrenaline that runs through every living thing. AC/DC took the blues and fed it into its Marshall stacks for the purpose of blowing the lid off the joint. The titles alone bring the hair up on your arms. “Back in Black.” “For Those About to Rock (We Salute You).” “Who Made Who.” “Hell’s Bells” “Thunderstruck.”
For 50 years, the live show is unparalleled. Zero in on February of 1981, when AC/DC hit the stage in Japan as part of the “Back in Black” tour. That’s when the world understood the sheer immensity of AC/DC’s sound, as the Osaka Expo Hall melted in a surge of energy and raw riffage. This wasn’t just a concert. These songs struck directly at our rebellious core and became the anthems to the greatest movement to ever galvanize the airwaves — that of Rock & Roll!
Officially licensed by AC/DC.
Photo Credit: Jeffrey Mayer / Steve Knight
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AC/DC
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What You Need to Know Before You Throw It On.
Yes - this collection is officially licensed by AC/DC. Each design is created in partnership with, and approved by, AC/DC.
The movement began with a bolt of lightning from a household appliance. Brothers Malcolm and Angus Young saw the initials "AC/DC" on their sister's sewing machine. Standing for alternating current and direct current, the name struck them as the perfect symbol for the raw energy and power they wanted to feed into their Marshall stacks.
February 1981 was a turning point for the band. When AC/DC hit the stage at the Osaka Expo Hall in Japan, the world felt the sheer immensity of their sound. That tour solidified "Back in Black" as one of the greatest movements to ever galvanize the airwaves. Our designs pay homage to that surge of energy and the riffs that shook live venues to the studs.
One of the most legendary images in rock history was actually a family suggestion. Angus Young used to come home from school and go straight to his guitar without changing. His sister, Margaret, suggested he wear the uniform on stage to lean into his youthful energy. What started as a family joke became a global symbol of rock and roll rebellion, proving that you don't need to follow the rules to shake up the world.
Blog posts
“…It’s like an earthquake.” –Angus Young When rock & roll was at its peak, there was one band built to define a golden era. AC/DC. The date was July 27, 1979, and the amps are still buzzing nea...
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Before a game against Georgia Tech in 1918, the University of Pittsburgh’s legendary coach Pop Warner stood before the players with a direct message. “Okay boys,” he said. “There’s the speech. Now ...
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Resilience wears different faces. In 1982, a young Bret Hart walked into the Nakajima Athletic Center in Sapporo and faced the original Tiger Mask. The legend started there, long before the world c...
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