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THE CULTURE OF GREATNESS

We celebrate the ground breakers, the difference makers, and those whose struggle for greatness is the unending fight at the root of every human triumph. We celebrate the Culture of Greatness that reaches far beyond the field of play. At Roots of Fight we are proud to share the stories of these Icons who became revolutionaries. Each created and defined their own version of greatness. They transcended sport and art to shape popular culture on a global scale. Their contributions are still resonating decades later with new meaning, touching and inspiring people and change for generations. We exist to keep their spirit alive, passing the torch from generation to generation and evangelizing inspiration all over the world.

Malcolm X and Muhammad Ali

The Centennial

1920 - 100 years ago, a group of 8 black baseball owners came together to forge a future for their community. From this meeting came the birth of the National Negro League - the first successful, organized professional Black Baseball League. Their passion for the game was boundless and they were not going to wait for change to come.

Joe Louis Ground Breakers Tee

Size Guide

SC - T-shirt-4XL

SIZE	CHEST	LENGTH
S	19 - 20"	27 - 28"
M	20 - 21"	28 - 29"
L	21 - 22"	29 - 30"
XL	22 - 23"	30 - 31"
2XL	23 - 24"	31 - 32"
3XL	24 - 25"	32 - 33"
4XL	25 - 26"	33 - 34"

Sold Out $ 48 USD Size Guide

SC - T-shirt-4XL

SIZE	CHEST	LENGTH
S	19 - 20"	27 - 28"
M	20 - 21"	28 - 29"
L	21 - 22"	29 - 30"
XL	22 - 23"	30 - 31"
2XL	23 - 24"	31 - 32"
3XL	24 - 25"	32 - 33"
4XL	25 - 26"	33 - 34"

Unlike Jack Johnson, who was more of a notorious figure during his reign as HW Champ, Joe Louis was universally loved by the American public. He was the first African American national hero after he defended the United States' honor against Germany's Max Schmeling during a time of great tension between the two nations as the rumblings of WWII were looming. Not only did Joe Louis perform in the ring, but he also took the role of national hero in his stride. For the first time in US history, there was a champion for all.

Officially licensed by Joe Louis.

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